What about me? What about my needs?
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He looks like such a cuddly, geek-in-the-C-suite kind of guy. And he said he was going to fend off the Evil Microsoft Empire and leave Yahoo, icon of the Digital Age, free and independent. It sounded so good.
Before Microsoft made its offer, Yahoo shares were trading at under $20. There was a reason for that. Many investors and others thought that Yahoo had no chance for profitability any time soon.
Then came the Monster from Redmond with an offer of $31 per share to buy Yahoo. It was like the Godfather or Rupert Murdoch. It was the offer that you can't refuse. But Yahoo, in the person of its founder and CEO Jerry Yang, did refuse it.
That started the mating dance. Yahoo talked to other suitors like Time Warner. They pretended they wanted to strike a deal with Google. They dummied up some financial projections to make it look like they would actually make a profit. Just changing the naumbers doesn't change reality.
The original deadline for a deal passed. But the mating dance continued. Microsoft, improbably, upped the offer to $33 per share. At that point I thought, "Oh my God, Steve Ballmer's got target fixation and he'll push for the deal no matter what." I was wrong.
Yahoo's CEO and founder, Jerry Yang, decided that $33 a share for an unprofitable, directionless company that had been trading at $19 before talks started was too little. He asked for $37.
I don't know what Steve Ballmer thought right then, but it must have been something like, "What the heck?!" To his credit, he said, "No deal" then took his money and went home to figure out another way to beat Google.
I always thought the winner in all this would be Google. But I never thought it would play out the way it did.
Besides Google, there's only one winner in this. It sure isn't the Yahoo investors. Their share price is settling slowly back to where it was.
How about Yahoo employees? No joy there. They know they're in a leaky boat and the captain is too busy parading about the deck in his captain's garb to set a course.
How about Yahoo users? That's a wash. Back in February, I said I thought that Microsoft getting together with Yahoo was like mating a gorilla and a donkey. You don't get a racehorse that way. Yahoo alone is no worse than it would be with Microsoft, but it's no better either.
What about Microsoft? They've still got the problem of how to replace their desktop close-to-monopoly and figure out how to make money online. In the meantime, their insistence that everybody migrate to their clunky new operating system, Vista, will probably cause a surge in Mac sales.
No, folks, the only winner here is Jerry Yang. He gets to stay on as founder. He gets to wander the halls and receive the accolades of the little people. He gets interviewed by the media.
Sure, his personal fortune will take a hit as the stock price returns to the bottom of the chart. But what's a few million dollars compared to being a founder and icon? No matter what happens to the stock, Jerry isn't going to have to check his credit card balance before filling up the gas tank any time soon.
But wait, what's that sound? Sounds to me like chickens coming home to roost. Or maybe it's vultures circling.
There are a lot of very angry people out there. The investors are restless. And Microsoft may not be done. And for what? Because Jerry Yang needed to be an icon more than he wanted to be a good CEO.
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The other long-term winner is Microsoft who finally decided to dodge the $48 billion bullet.
Microsoft's next course of action will likely be to try to form a competitive advantage through tie-ups with other Internet companies that could pull more consumers and advertisers to its Internet services.
As Google continues to leverage its huge marketshare advantage by increasing advertisers' costs, Microsoft has an opportunity to become the umbrella for a stable of many specialty search engines...at a much lower cost-per-click (CPC) price than Google offers.
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Thanks for stopping by and sharing that John.
I definitely give Kudos to Steve Ballmer for saying "No" when so many CEOs would keep going, regardless. And I think you're right about Microsoft dodging the bullet they fired.
They've got lots of problems right now. TheVista operating system has turned into a real albatross. Even so, Microsoft will cease supporting XP, which a lot of users prefer to the bad surprises of Vista . They still haven't figured out the net, especially search, but also software delivery. Like many successful companies when times change, the appear to be investing mostly in the old technology they know instead of developing new.
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Wally,
Great piece! Truly...very good read! This is something that I think about as a leader. Is it about me or my team or my company? One thing is for sure....it should NEVER be about me! As leaders, we must always know that the needs of the organization or our teams outweigh our personal needs, especially is the costs of the achieving personal needs [i.e. accolades] are so high for the broader group.
This is somewhat along the lines of what I wrote about in regard to Marion Jones. She chose to pursue personal accolades and achievements and caused irreparable harm to her team, her country, her sport in making some poor choices.
Perhaps Jerry Yang does not have the personal confidence in himself to be successful under the Microsoft umbrella. This is ashame given his tremendous capabilities and vision.
You can see my piece on Marion Jones here:
http://ninasimosko.com/blog/2008/04/25/what-leaders-can-learn-from-marion/
Anyway, I found your piece to be a thoroughly enjoyable entry!!
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Hi Nina. Thanks for the kind words. And thanks for adding that important point that if you're the leader, it should never be about you.
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