Book Review: Twitterville
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In basketball, a "tweener" is a player who has a mix of physical attributes that don't match any one position well. A player that's too slow to play guard but too small to play forward would be a tweener.
Twitterville by Shel Israel is a tweener of a book. But it might be a good book for you because Shel Isreal is a good storyteller.
If you're searching for a book that will help you use Twitter, this is not the one. You'll do better with Twitter for Dummies or any other books that are designed to give you step-by-step, how-to guidance.
Even at that, you still need to spend some time on Twitter to understand it and see how it will work for you. A book can help you spend less time on the operational details, but no book can teach you how to use Twitter in the same way that no book can teach you to swim.
If you're searching for a book that will tell you how your business can use Twitter, Twitterville won't do that for you, either. Sure there are stories about how some businesses have used Twitter, and they might inspire you to try something. But you're going to have to do a lot of researching and adapting to see if an idea is still current and determine if it might work for you.
If you're looking for business guidance, I think you'll do better with any number of industry-specific e-books that you can find online. An example would be the excellent Twitter for Real Estate Twits
Now all of that may be OK for you, but I would not buy this book without reading some of it. That's the only way that you'll find if the particular mix that Shel Israel has created here will add anything to your life or business.
If you are going to buy this book, buy it soon. Within a year or so Twitterville will have a "historical artifact" feel similar to the early internet books that told you what Usenet or extranets were or that used terms like "Information Superhighway."
Wally's Working Supervisor's Support Kit is a collection of information and tools to help working supervisors do a better job. It's based on what Wally's learned in over twenty years of supervisory skills training. Click here to check it out.


I've just recently started using social networking sites and blogging, and have heard good things about Twitter. I didn't realize it could be used as a marketing tool for a business. There web-presence of a company is becoming more and more important. Very informative and I will definitely have to check out some literature on this. Thank-you.
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The concept of social networking and business is rather foreign to me. Linked-in, twitter, facebook... I recently read an article discussing a job posting for a management position at Best Buy requiring a certain number of "followers." Do you think this is just a trend or something to follow and stay on top of? Thanks!
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That's a great question. I think social media are a trend, not a fad. More than that, I think that social media offer key tools and ways to leverage human potential. I'd spend time getting to know how Twitter, especially, works. Find a friend who's using it for business. Get him or her to show you. Spend a few minutes each day learning how it works and how it might fit into your life.
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